On the 10th and 11th of May, Madrid hosted the Marketing Show, a symposium on news and trends in the fields of marketing and communication.

The speakers were representatives of the biggest advertising agencies worldwide (M&C Saatchi, Double You, Universal Mc Cann…), of huge web solution providers (Technorati, Google, Windows Live…) and a handful of international advertisers (HP, Nokia…), gathered at the television studios of Antena 3. BuzzParadise were also present at this inescapable meeting to discover and share the speakers’ expertise as regards web 2.0 - and to enjoy the sun, am I right, Juan?

They discussed subjects like consumer commitment and the concept of the effect of experience in consumer’s behavior, the exponential role of blogs as mini-media or the relationship between bloggers and advertisers…

Giorgio Sbampato, CEO of Antena 3 Multimedia

Amongst the lecturers, Xavier Lesueur presented the platform BuzzParadise, now the European leader in word-of-mouth marketing, and filled his speech with examples of campaigns launched in collaboration with bloggers. He also answered the questions of Tom Garrahan, director of the Marketing Show, about buzz marketing (no no, not about Luxembourg’s tropical climate).

Tom Garrahan, director of the Marketing Show and Xavier Lesueur

To close these two days full of exchanges, professor Carney from the prestigious school of marketing Instituto Empresa surprised everyone when he arrived dressed like a hip hop singer and suggesting a workshop based on innovation.

Professor Carney during a very hip hop demonstration

The next Marketing Show will take place in Lisbon (marketers really like the sun!!!) at the end of this year to present What’s New, What’s Important, What’s Working… as regards marketing!

Source :
Marketing Show
Antena3