This seems to be interview week - after his chat with WordPress founder Matt Mullenweg our Italian co-worker Luca has been on the road again with his microphone and camera and brought us the documentation of his talk to another interesting guest: Steve Rubel, the Director of Insights for Edelman Digital, a division of Edelman which is the world’s largest independent PR firm. Steve talked to him about the importance of quality content when creating online buzz, about how you best engage the blogosphere and about the future of social networks. He explained why microblogging isn’t really new, and why he thinks that social media is not really the right word for what it is anymore. Become curious? Here’s the complete interview.

Steve Rubel and buzz
envoyé par pandemia

It’s interview time! Our Italian colleague Luca got the opportunity to talk to Matt Mullenweg, 24 years young and founder of the hugely successful blogging software WordPress. Our blog is based on it, too, by the way. Matt told Luca about what he thinks about the future of blogging, how blogging became his business and what he would probably be doing if he had not founded WordPress. We know it but we won’t give away anything - listen for yourselves!

After a week of absence (but don’t get us wrong, we have not been lazing about – on the contrary, we have been working hard!) we are back! There is still no sign of our BuzzAngel, but we found something else while rummaging through our huge BuzzParadise treasure chest: a nice little blog software that begged us to give it a try!

We are nice people, so we did. And after some days of trying and testing we decided that this little software is just what we needed, so we kept it and today we proudly present our beautiful new blog, from now on running on WordPress. Brand new, elegant and with a bunch of new extra options:

• a new editorial line,
• new categories,
• a Blogroll,
• and commenting is much easier than before!

… and let’s of course not forget the author pages where you can from now on admire (or just check out, if you prefer that ) photos of our buzzers.

Now it’s your turn – tell us your opinion if you like!

Discovered by our French friend Roycod in the graphic designer community Wilogo, a day in logos has created a lot of interest on marketing blogs. We found the idea (which was to show a typical day by using the logos of brands that surround us) interesting and amusing. Below you can see a typical working day in the Paradise of buzz…