As promised, here comes the report from the summit! After they had put their suitcases down, our two representatives in Amsterdam, Emmanuel and Grégory, told me about their adventures in the country of Béatrix, the Queen who loves to wear multicolored hats.

They did not bump into Béatrix, but much better: the international leading figures in the field of word-of-mouth marketing on the occasion of the International Word-of-Mouth Marketing Conference.

Gathered at the Center “De Zwijger” - which by the way paradoxically means “the one who remains silent”, a select group of 20 specialists working for platforms like BuzzParadise, Streetcom, Trnd or BzzAgent, talked about the return on investment expected by this kind of campaign, the future of the business…

A few representatives of big brands, who may have felt a bit lost between all these professionals of WOM marketing, attended an introduction by Emmanuel. He enlightened them on the basics of alternative marketing and explained why BuzzParadise’s positioning is different from our competitors’, but just as pertinent as theirs.

Beside these highly interesting discussions, the symposium was also a place to launch lively conversations with a lot of experts.

This third edition, after Barcelona and Hamburg, was exciting! If it takes place in Miami next time, I agree to represent BuzzParadise… A word to the wise!