Warner Bros trusted Culture-Buzz and its experts to connect with opinion leaders (BuzzParadise) in order to design and implement a seeding operation for the DVD release of “Harry Potter and the prisoner of Azkaban”.

The issue

Warner Bros France hopes to reach the target of the 12-25 year-olds and create on-line buzz for the launch of the last Harry Potter DVD.

Implementation

Culture-buzz developed a real buzz marketing campaign and selected a few influent bloggers and e-influents interested in cinema, DVD, Harry Potter… Five days before the official launch of the DVD, the BuzzAngels received an exclusive, limited edition casket.

Results

The most talented bloggers and net surfers (quality of articles, comments and blogs…) were rewarded exclusively and Warner Bros generated an absolute buzz on the internet… These privileged net surfers enjoyed exclusive information before all other Harry Potter fans… The brand benefited from a huge number of topics, comments and reviews about the DVD, a few days before the official launch.

For more information about the film, click and visit the Warner Bros France website.