Disney’s Virtual Storyteller: Duncan Wardle explains
2008-12-15 by Cordula
Today we have a special treat for you: an interview with Duncan Wardle, Vice President of Global PR for Disney Parks, in which he allows us an insight into Disney’s world and its approach to web 2.0 marketing. Enjoy the read!
Please introduce yourself!
“My name is Duncan Wardle, Vice President of Global PR for Disney Parks. I am based in Orlando, Florida.”
What does Disney stand for in the United States today?
“Disney has been creating magic since Walt Disney created Mickey Mouse in 1928. Since then Disney has come to stand for the premier family entertainment company in the world, delighting people of all ages and all cultures with its unique brand of magic. First opened by Walt in 1955, the Disney parks are a natural extension of the Disney brand as they provide families with an escape from reality, transforming their worlds into one of magic and fantasy, where you are literally immersed in the magic of Disney.”
Can you please briefly describe the campaign?
“‘Disney’s Virtual Storyteller’ allows people around the world to celebrate their friends and family’s special milestones by customizing and personalizing a fun Magic Kingdom celebration, held in their honor. Read on











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