Please introduce yourself:

Susan Sachatello, Senior Vice President, Marketing for Lands’ End

What is Lands’ End’s mission statement in the US today? What is the promise the brand brings to its clients?

Lands’ End promises to give our customers a great shopping experience where they will find stylish, high-quality products at an amazing value. We strive to be the beacon for what’s real… real value, real people, real difference.

Can you please describe the campaign and how it came to life?

The Big Warm-up was inspired by a similar endeavor in Boston known as the Big Boston Warm-up. In addition to collecting warm coats during November, a public art installation to elevate the issue of homelessness and engage the community opened on November 2nd in Boylston Plaza at Prudential Center in downtown Boston. The installation features 768 life-sized figures, each representing ten of the 7,681 homeless women, men and children in Boston. As coats are collected, the installation will be used to count down the number of coats collected and hearts warmed.

After positive response and strong support in Boston, Lands’ End extended the Big Warm-up effort to communities nationwide. Donation sites are located at more than 252 Lands’ End Shops at Sears and 13 Inlets® across the country and coats will be collected until November 30th.

How involved is Lands’ End with the Web and specifically Web 2.0 and social media efforts?

From Landsend.com and Facebook to viral videos and microsites, Lands’ End is always looking for ways to connect with customers through technology. Read on

Many buzzes seem to be musical these days… just think of the Amazing Beatbox Kid, the YouTube Mosaic Music Video, and of course there’s the big viral hit Susan Boyle. Here’s a new viral video that’s no exception to the music rule: piano colored toes playing a tune… Enjoy!

… or why you might want to prefer doing online shopping this summer:

Today we have a special treat for you: an interview with Duncan Wardle, Vice President of Global PR for Disney Parks, in which he allows us an insight into Disney’s world and its approach to web 2.0 marketing. Enjoy the read!

Please introduce yourself!

“My name is Duncan Wardle, Vice President of Global PR for Disney Parks. I am based in Orlando, Florida.”

What does Disney stand for in the United States today?

“Disney has been creating magic since Walt Disney created Mickey Mouse in 1928. Since then Disney has come to stand for the premier family entertainment company in the world, delighting people of all ages and all cultures with its unique brand of magic. First opened by Walt in 1955, the Disney parks are a natural extension of the Disney brand as they provide families with an escape from reality, transforming their worlds into one of magic and fantasy, where you are literally immersed in the magic of Disney.”

Can you please briefly describe the campaign?

“‘Disney’s Virtual Storyteller’ allows people around the world to celebrate their friends and family’s special milestones by customizing and personalizing a fun Magic Kingdom celebration, held in their honor. Read on

Here at BuzzParadise we often work under pressure, with extremely tight deadlines. When someone asks us about our working schedule, we usually enjoy saying “The deadline was yesterday”

One of the consequences is that it is sometimes difficult to persuade everyone to come to our “strategic meetings”, as people usually prefer to work on their own projects rather than “lose” hours in long discussions…

So we asked our Human Resources Manager to find a way to get people involved in our meetings. He actually came up with some new “management techniques” which have proved to be quite efficient, but are probably much too extreme …

OK, sorry, of course that was a joke, but anyway the guys at www.survivingmeetings.com are not that crazy, and they’re actually planning to help us for our future meetings. I quote: “There is a better way to get people involved”. It seems that the revelation will take place next Monday, so you can rely on me to get you updated.