Twix definitely counts on buzz and viral marketing for the new campaign for the famous chocolate bar. In the light of the growing importance of viral marketing, Twix has decided to opt for a solution with bloggers and a dedicated page on YouTube. In addition to an original sampling-show, the brand will also continue its spontaneous campaign in the streets.

The campaign has already started with a series of teaser videos featuring a strange man roaming the streets and successively crying out the chocolate bar’s three ingredients. Caramel! Biscuit! Chocolate!

The TV spot will be launched on September 10 and is already available on YouTube.

40 bloggers take part in the campaign and have already received their BuzzKit. They can also take part in a contest where the winner will gain his or her own weight in Twix bars. Who will?