BuzzParadise campaigns are sometimes surprising, and sometimes more worrying. But as in every fairy tale, they always have a happy end with lots of gifts and discoveries! Judge for yourself…

The story begins with a phone call from Warner, asking for a buzz campaign on the occasion of the launch of an American film in France. A Stephen Hopkins’ blockbuster…with Hilary Swank… No doubt that our BuzzAngels will be glad!

BuzzParadise imagined a teasing and mysterious concept. Around 70 bloggers were invited to subscribe to the campaign. The 30 fastest BuzzAngels received a strange e-mail: they were invited to go looking for the advertiser hidden behind this campaign. In order to help them, a banner full of huge and disgusting flies was available on the website.

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