I bet you will agree with me that people are getting used to doing almost everything online nowadays, but did you know that you can even test your hearing ability on the web?

Now the Norwegian Red Cross has created a minisite that allows us to do so. It ’s a well-designed little website and it takes only 3 minutes to finish the test. If you have been staring at your computer screen for hours, then why not take a short break for your eyes, and switch your ears on?

Please do listen carefully and complete all the sections as required, it is not only for the accurate result but also for a surprise in the end. So just put on your headphone and give it a try yourself. It’s worth it - you’ll never guess the outcome!

Photo: Adverblog

Buzz marketing is not only for commercial brands. The French Red Cross proves this with its new communication campaign entitled “Sans vous, comment ferions-nous?” (“What shall we do without you?”) which started on the 23rd of October 2007?

For the first time, the association communicates, not only in order to ask for donations, as it does it every year, but to create notoriety. For the first time, the association uses on- and off-line communication, mostly viral, to reach the largest possible target.

Or how can you otherwise appeal to citizens and present this association’s role which fights against problems?

The association innovates, not only with a TV spot to enhance notoriety, but, last but not least, by betting a lot on viral marketing. To raise the public’s awareness for the Red Cross missions, the association has launched an event website, sansvouscommentferionsnous.fr, to invite internet users to talk about the Red Cross with their friends and families.

To sustain the buzz “offline”, it will organize discovery days, but also the distribution of flyers by local opinion leaders (supporters, institutional and private partners, the public, press…).

An approach that merits being talked about.