An unkown brand had appealed to you to promote a mysterious product. After 10 days of suspense and a few street marketing operations on the streets of Paris we now know its name.

For 10 days the walls and shop windows of the French capital were covered with stickers and video projections, all within the framework of the campaign Don’t Walk Alone. The Parisians widely contributed to the success of this street marketing operation and moved the stickers all over the capital.

Today, the dedicated website Don’t Walk Alone was turned into a blog… It allowed for day by day follow-up of the teasing. Now the product, a few artists and a competition are finally available!

The brand

And it is… Sony of course! Sony has launched the walkman NWA-800, a real jewel featuring a wide LCD screen (2 inches), high resolution and other cutting-edge technologies.

The artists

For a long time now Sony’s slogan has been “Music Like No Other”. Five talented artists were selected to create viral, colourful, original and eclectic videos about music. The first ones are now available on the website Don’t Walk Alone.

The competition

Sony also started a competition reserved for BuzzParadise members. So start buzzing on your blog, because the 5 best articles elected by our inflexible jury will win the famous personal stereo NWA-800.

Probably some of you did not have the time or were just not lucky enough to enrol with the campaign. Don’t worry, Sony will very soon launch the “Battle Contest” on the blog. Keep an eye on it!