Dove’s famous and wildly successful viral video “Evolution” has sparked a lot of debate and attention since its launch in early 2007. Many parodies and variations of this video have since surfaced.

In this one for Foster Farms, the focal point that is in evolution is a chicken, being dressed up to look more ‘appetizing’.

The overall concept of the video is exactly the same as the Dove film, in that it aims to increase awareness of what is done to chicken in the commercial process, and how misconstrued our perception might be.

Catchy, a little ridiculous, but in the end quite fun, this video is sure to make its way around the web.

The only criticism that I have is that it is a ‘carbon copy’ of evolution, but this time with a chicken! What happened to originality?