For the launch of the new Britney Spears perfume “I believe” by Elizabeth Arden, 20 lucky European bloggers from the UK, Sweden, Italy and Spain were invited to participate in a word-of-mouth campaign.

For the occasion the bloggers received a beautiful BuzzKit consisting of the perfume, a body lotion, a badge and Britney’s latest album “Black Out“. Check it out:

“I Believe In Britney” was created for all of us to share our support for Britney. We, like millions of others, understand how difficult it must be to live in the spotlight 24 hours a day, seven days a week. We all go through difficult times sometimes, however, unlike Britney, our issues are resolved privately.

Her fans from all over the world can share their personal reasons why they believe in Britney. This site has been created as a place for people to meet other strong Britney fans. So far more than 44.000 internet users have already showed their support for the pop singer and left a mark on the map of the world.

Don’t hesitate to leave your mark, too!

„Guitar Hero III“ is looking for the god of air guitar!

Is playing the air guitar really a form of art? In contrast to singing playback, playing air guitar solos is after all only about posing… sometimes very emotionally, sometimes full of temperament, always with the imaginary instrument in your (real) hands. Each actor on the imaginary stage wants to be the best – and not only during the annual air guitar world championships in Finland. Since the creation of the video game Guitar Hero the time for excuses is over! Your talent of playing the air guitar can now be measured. The game producer Activision has launched the ultimate Metal-Mane-Contest: forget your guitar controller – just grab a water bottle, a tennis racket, a broom stick, or simply use the air in front of you! Then rock as hard as you can in front of a camera. Afterwards you can upload your videos here where legend Lemmy will rate them.

Not only is it possible that you will be chosen to be one of the protagonists who feature in three video montages – the best air guitarist will also be invited to fly to the Neversoft Studios in California where he or she will be scanned three-dimensionally and become immortal on the virtual stage as the new god of rock Guitar Hero IV. Participation in this playful and most of all very cleverly constructed campaign which promises to be a lot of fun is definitely worth it. Keep on Rockin’!

Let out the rock star in you – here.