For the commercial launch of their first ever SUV, Citroën has launched a blog (in French and in German) dedicated to the vehicle.

The action aims mainly at Switzerland. On the blog visitors can post reasons explaining why they need to have a C-Crosser.

The authors of the three best reasons (selected via vote by the internet users) will win an unforgettable trip to a luxury hotel.

Forty bloggers will have the possibility to discover the action and for this they will receive a beautiful C-Crosser BuzzKit containing a rucksack, so they can live out their adventurous spirit, a canteen, a “Colombia” belt and some surprises, plus (the best thing) a massage set.

An action that convinces. Especially couples will surely appreciate the BuzzKit and use it judiciously.