In January BuzzParadise had conducted a campaign for Passionata. Now the TV spot by David LaChapelle was aired and the second round of this huge European campaign has started, involving bloggers in the UK, Spain, Italy, Germany, Belgium and in the Netherlands. The British bloggers taking part can now look forward to their BuzzKits which were sent out this week and should soon reach the British Isles. We hope you’ll enjoy them!

If you can’t wait to know what’s inside, here’s a picture to give you an idea.

For the launch of the new Britney Spears perfume “I believe” by Elizabeth Arden, 20 lucky European bloggers from the UK, Sweden, Italy and Spain were invited to participate in a word-of-mouth campaign.

For the occasion the bloggers received a beautiful BuzzKit consisting of the perfume, a body lotion, a badge and Britney’s latest album “Black Out“. Check it out:

“I Believe In Britney” was created for all of us to share our support for Britney. We, like millions of others, understand how difficult it must be to live in the spotlight 24 hours a day, seven days a week. We all go through difficult times sometimes, however, unlike Britney, our issues are resolved privately.

Her fans from all over the world can share their personal reasons why they believe in Britney. This site has been created as a place for people to meet other strong Britney fans. So far more than 44.000 internet users have already showed their support for the pop singer and left a mark on the map of the world.

Don’t hesitate to leave your mark, too!

“In a more organic world, women are more beautiful.”

That is the slogan of BIO-BEAUTÉ® by Nuxe, the new range of organic cosmetics created by the NUXE laboratories.

To celebrate the arrival of the new products, the brand has launched a website called Bio-Beaute.fr together with a viral campaign with BuzzParadise to find out what the female French bloggers think about it.

This week these have received a pretty BuzzKit comprising the complete product range, i.e. seven items (three face oils, three body oils and one make-up remover).

100% ORGANIC!

Organic inside, the BIO-BEAUTÉ® by Nuxe products are of the first to be certified by Cosmebio and Ecocert and contain only natural ingredients.

They are also organic outside, as these BuzzKits were carefully wrapped in beautiful bamboo boxes, with a message on recycled paper.

A way of being truthful to one’s ecological conscience and to prove that ecology is anything but a passing fad.

Havana club launches a viral campaign in Spain, centred on the community website www.soytuguru.es and lots of surprises in a world of gurus and communities.

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After 25 years of top notch, creative communication Absolut has decided to integrate blogging into its communication strategy, for the launch of an international campaign, called in Spain: “In An Absolut World”.

The main objective of the campaign is to generate discussions on the Microsite and to encourage users to participate and tell their “vision” of a perfect world. For this the brand has created a blog, the central element of the campaign, where people can present their idea of a perfect world.

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