The success of the operation Bic launched last January by BuzzParadise has caused quite a stir. Now the viral campaign has been adapted to Spain!!

You probably remember the five offbeat videos presented by Bic a few months ago. For the launch of the razor BIC® Comfort 3® Advance™, 200 French BuzzAngels were invited to exclusively discover the website www.3fineslames.com. They also received razors and a rugby ball signed by Bernard Laporte. Continuing with this campaign, the brand is now trying to conquer Spain, and attempting to prove that three blades are just enough to create the perfect look.

Here is the video.

The websites Marca.com and As.com take part in the action and for ten days they are going to adopt the banner translated into Spanish.

A second wave of banner spreading is planned in the next weeks in the Canaldis’ newsletter. The videos are available on the dedicated Bic website.

Do BIC want to begin a crusade across Europe? If you want to know, follow BuzzParadise’s news and join the European word-of-mouth community now!

Bic recently launched a new online advertising campaign and called upon the BuzzParadise community to help. Some 200 French BuzzAngels were involved in the release of their new razor, BIC® Comfort 3® Advance™.

In a mix of viral video, banners, multiplayer viral gaming, collaborative blogging and a seeding campaign, these influential bloggers (predominately men between the ages of 18 and 35) were part of a campaign developed to counteract the promotion of their main competitor through the simple affirmation that: 3 sharp blades are surely more than enough!!

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