For the launch of the brand new e-commerce website http://www.batashop.fr on the 16th of May 2006, the brand of shoes Bata chose to communicate differently and added a buzz marketing operation with BuzzParadise.

25 bloggers from BuzzParadise were invited to take part in this campaign where they were able to test the new site by purchasing a pair of shoes on www.batashop.fr.

The goal of this action was to :
receive exclusive opinions of hard-to-please customers
create buzz around the brand and its new service, by collaborating in an innovative way with influential customers from the blogosphere, who became veritable opinion relays.

After cinema, high tech… we are pleased to offer you this campaign from the clothing industry. For you BuzzAngels who didn’t have the possibility to take part to this action don’t worry, many other campaigns will be launched soon.

For more information :

The press release
www.culture-buzz.com
Press contact : Emmanuel Vivier / Associate Director / +33.6.159.283.18