After 25 years of top notch, creative communication Absolut has decided to integrate blogging into its communication strategy, for the launch of an international campaign, called in Spain: “In An Absolut World”.

The main objective of the campaign is to generate discussions on the Microsite and to encourage users to participate and tell their “vision” of a perfect world. For this the brand has created a blog, the central element of the campaign, where people can present their idea of a perfect world.

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