For the launch of its beer in France, Peroni did splash out: 40 sumptuous BuzzKits were sent to bloggers, all members of the BuzzParadise community. Five amongst them were also invited to a party at the Zebra Square in Monaco on July 4th.

In the BuzzKits were a bottle of Peroni Nastro Azzurro, a towel, a beach bag and a polo shirt with the Peroni logo printed on it. Well, in short, everything you need now that summer has (finally!) shown up.

The invited bloggers in the Monegasque principality enjoyed a cocktail and finger food and received their BuzzKit together with an MP3 player in the brand’s colours.

A well-conducted operation that was well transmitted on the web (especially here and here). That was a really successful debut for Peroni in France. You can look at more photos of the party on our FlickR.

Attention: Consuming alcohol in huge quantities can damage your health.