What is it that makes you relax? A sweet scent wafting from somewhere, a voyage of the senses, the taste of an especially delicious cookie?

Maybe it’s all these feelings combined which make you go “mmmhhh” for pure joy.

It is exactly this “mmmhhh” that has inspired the brand Kenzo for its latest range of cosmetics: Kenzoki.

In cooperation with BuzzParadise Kenzoki has recently launched its website called MmmKenzoki.com. 100 French female bloggers who are fascinated by cosmetics have been invited to join the network. For the time being the website is private. It has been conceived as a space of exchange where each bloggers has, like on Facebook, a personal space to share photos, videos and other advice in terms of beauty and cosmetics. A space that is at the same time purist and chatoyant, like the product range itself.

Kenzoki has put a lot of emphasis on the blog’s community aspect. The bloggers who are convinced by it can also invite other friends, this time in real life, to join them in the Kenzo showroom in Paris for an exclusive presentation and test of Kenzoki products. Where they will hopefully all go “mmmhhh”for pure joy…