This seems to be interview week - after his chat with WordPress founder Matt Mullenweg our Italian co-worker Luca has been on the road again with his microphone and camera and brought us the documentation of his talk to another interesting guest: Steve Rubel, the Director of Insights for Edelman Digital, a division of Edelman which is the world’s largest independent PR firm. Steve talked to him about the importance of quality content when creating online buzz, about how you best engage the blogosphere and about the future of social networks. He explained why microblogging isn’t really new, and why he thinks that social media is not really the right word for what it is anymore. Become curious? Here’s the complete interview.

Steve Rubel and buzz
envoyé par pandemia