For Marketing Directors, the range of tools to promote brands is constantly growing, mainly thanks to the Internet. One of these tools is currently seeing exploding growth rates: viral videos.

However, the best viral videos do usually not come from marketing departments, but are created by individuals who are doing funny or crazy things. But the easiest way is to create a successful viral video is to include a celebrity - then you can be quite sure that this little spot will travel around the world and gather millions of views.

One of the buzziest videos since the beginning of 2008 is definitely the Sarah Silverman – Jimmy Kimmel funny music confession!

For years, Jimmy Kimmel used Matt Damon as a sign-off joke (”Apologies to Matt Damon, we’ve run out of time,” etc) for his late night show. When Matt was elected “Sexiest man alive” in 2007 this was a perfect occasion for actress and comedian Sarah Silverman to make a funny confession to her boyfriend, admitting she was f*** Matt Damon, duh!! No more comments, everything is inside:

But Jimmy replied with an astonishing video featuring celebrities such as Ben Affleck, Brad Pitt, Don Cheadle, Dominic Monaghan, Cameron Diaz, Macy Gray and many others… Check this out: