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Archive for July, 2007

Sony: players on the way

2007-07-23 by Gonzague dans Campaigns

As a prize for their participation in our operation “Don’t Walk Alone” for Sony, some members of the BuzzParadise community have now received a Sony NW-A805 player before it is on the market.

Furthermore, BuzzParadise has singled out five bloggers for the quality of their articles about the operation Don’t Walk Alone. They, too, will receive a Sony player.

Our team has already prepared the parcels containing some pretty BuzzParadise goodies.

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The delivery by mail has started, some of the lucky winners may now already have received their prize:

Sony Walkman


Nokia Trends Lab: A retrospect of the evening

2007-07-19 by Gonzague dans Between us

After the party at the Carrousel du Louvre, we also have to tell you about an event that impressed the blogosphere and was widely talked about there: the Nokia Trends Lab concert.

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Some 300 photos on our FlickR are further evidence of the importance of the concert.

Some of the bloggers have filmed parts of the concert and published the clips. You can look at them on DailyMotion.

The first Nokia Trends Lab concert was indeed a great success and the public immensely enjoyed the featured bands (Clap Your Hands Say Yeah, The Rapture, TTC, etc.)

Thank you all for coming and for your participation. If you want to know more, you can have a look at the reactions in the blogosphere here.


Peroni Nastro Azzurro: a successful launch in sunny Monaco

2007-07-16 by Gonzague dans Campaigns

Peroni Logo
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For the launch of its beer in France, Peroni did splash out: 40 sumptuous BuzzKits were sent to bloggers, all members of the BuzzParadise community. Five amongst them were also invited to a party at the Zebra Square in Monaco on July 4th.

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In the BuzzKits were a bottle of Peroni Nastro Azzurro, a towel, a beach bag and a polo shirt with the Peroni logo printed on it. Well, in short, everything you need now that summer has (finally!) shown up.

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The invited bloggers in the Monegasque principality enjoyed a cocktail and finger food and received their BuzzKit together with an MP3 player in the brand’s colours.

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A well-conducted operation that was well transmitted on the web (especially here and here). That was a really successful debut for Peroni in France. You can look at more photos of the party on our FlickR.

Attention: Consuming alcohol in huge quantities can damage your health.


Web2.0 reinforcement

2007-07-11 by Gonzague dans Between us

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Now BuzzParadise is more “web2.0 enabled” than ever before: we lacked a FlickR and a Ziki, and now we have fixed that.

For those who don‘t know: FlickR is a service for storing and sharing images on which BuzzParadise regularly publishes photos of its operations. You can find ours here.

At the same time BuzzParadise now calls a new account on Ziki Company its own. This service allows us to collect our RSS flow in one point and to participate in a community launched by French (just like DailyMotion where we also have an account).

Lots of ways to join us. What are you waiting for?


Roxy Perfumes

2007-07-09 by Gonzague dans Campaigns

Roxy launches its first perfume. For this very special occasion, 50 bloggers (girls of course) were so fortunate to receive the following BuzzKit:

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A “parcel” with very unusual content:

  • body lotion
  • shower gel
  • a bottle of ROXY perfume,
  • and lots of other surprises in the brand’s colours.

Our team applied themselves to carefully preparing the BuzzKits:

Everything is absolutely exclusively, as the perfume will only officially be launched in France and distributed by Sephora & Marionnaud on July 15th.

The bloggers (girls AND boys ;)) are invited to communicate the campaign by a beautiful banner created especially for the action:

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Don’t hesitate to have a look at the blog “Roxy Perfumes” to get the latest Roxy news and tips!



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