The art of temptation by Canderel
2006-10-08 by Vicky dans CampaignsCanderel-have you heard of it? We have all had at least one of these small packages of sweeteners. You certainly know the well-known packaging that made its success.
What a surprise when we discovered that a special line had been created by the master himself, Sir Karl Lagerfeld. He created sexy designs on the thin boxes, on the theme of the 5 temptations-the ideal partner to every handbag.

Select members recently received an exclusive box, with pictures of Mr. Lagerfeld. This collector’s box, available only at Collette’s and at Lagerfeld Gallery contains the 5 famous boxes.
The members were then invited to speak with their friends, neighbors, and their entourage about this extraordinary line that makes life more joyful. A banner to adopt on their blog, validated by the master himself, was provided with a buzzkit in which they could find information and pictures of the product. Then the BuzzAngels went to work, spreading the message.
You can find these boxes in every supermarket. But hurry, because the operation ends in December.














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