For the launch of the brand new e-commerce website http://www.batashop.fr on the 16th of May 2006, the brand of shoes Bata chose to communicate differently and added a buzz marketing operation with BuzzParadise.

25 bloggers from BuzzParadise were invited to take part in this campaign where they were able to test the new site by purchasing a pair of shoes on www.batashop.fr.

The goal of this action was to :
receive exclusive opinions of hard-to-please customers
create buzz around the brand and its new service, by collaborating in an innovative way with influential customers from the blogosphere, who became veritable opinion relays.

After cinema, high tech… we are pleased to offer you this campaign from the clothing industry. For you BuzzAngels who didn’t have the possibility to take part to this action don’t worry, many other campaigns will be launched soon.

For more information :

The press release
www.culture-buzz.com
Press contact : Emmanuel Vivier / Associate Director / +33.6.159.283.18

Nokia has launched a WOM campaign on the platform BuzzParadise

Nokia is accustomed to buzz and blog marketing. In close collaboration with BuzzParadise, Nokia was one of the pioneers believing in the power of the blogosphere and the brand used a seeding strategy for the model 7710.

On the occasion of the launch of the model 3250, BuzzParadise turned to the musical community, opinion leaders interested in high tech and mobile new products and fans of music.

The N91 was exclusively given out to artists and stars from the music world (the phone is fitted with a 4 GB hard disk). As for the Nokia 3250, it will be tested by selected well-know personalities and influential bloggers in the field of music.

They will share their experience freely via 2 blogs that culture-buzz, our buzz and viral marketing agency, has launched for the campaign of the N91 and the N3250. These 2 official blogs will allow the lucky VIP’s to share their feelings about the use of these 2 new mobile phones.

As you can see in other countries, Nokia uses this strategy for all the models of the brand. This is a great example of a company that dares to place itself at the centre of the debate.

For more information:
blog 3250
blog N91